Last Updated on March 14, 2025 by Brian Beck
2025 will mark the beginning of a new approach. We will be all about creating EFFICIENCY
The last few years, beginning in 2017 led me to believe one thing: the traditional system of maintaining a lawn is unsustainable and it is extremely wasteful. It’s not just what you are spending on the front end, you know the “bill”. It was what people were paying on the back end that manifested in high water bills, mechanical corrections, chemicals, repair, catch up, etc.
I honestly believe that we can help remove these costs to the tune of 20-50% and make the experience of owning a lawn easier, less stressful and well less expensive. We can eliminate these unnecessary expenses by building a foundation that reconstructs three areas of the lawn effort:
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Mowing
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Irrigation
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Fertility
When we rethink these areas and apply new methods we can see things in a different light.
Einstein once said,
“In the end the answer will always be pretty simple.”
It seems when you become irregular and detach yourself from conventional wisdom you can solve problems much easier. As you unbind yourself from the constraints that the herd is operating in you can see alternatives that provide solutions. Weather this was by accident or not, we have found a pathway to creating a system that can solve the problems of the three things mentioned above. We can now:
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Have lawns that are always cut and maintained at a specific height.
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Soils that are always hydrated, using less water that eliminate stress, repair and catch-up.
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Lawns that repair themselves and become better and easier to maintain.
We call this Trinity. Some of you are already engaged in some of its elements. These solutions are found in three technologies:
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Automated mowing, defeating the route based system and increasing turf health by reducing mowing stress.
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SUPERCHARGE- quickly bringing efficiency to a lawn by first identifying what is holding back a lawn (pH, biology, humus, etc.) and leaving a lawn that can become better by itself.
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Smart Hydration- Both technique and technology that is just now becoming available allows you to water 2-4 times per month with better results and less stress.